Krio + Color’s new children’s beachwear offers stylish UV sun-protective rash guards and swimsuits for the kids and moms.

Providing your child with the best sun protection is absolutely essential as children’s skin is thinner, far more sensitive and can be damaged much more easily.

What you need to know

  • Skin cancer is the most common form of cancer in the United States. More than 3.5 million skin cancers in over two million people are diagnosed annually.
  • Each year there are more new cases of skin cancer than the combined incidence of cancers of the breast, prostate, lung and colon.
  • One in five Americans will develop skin cancer in the course of a lifetime.
  • Exposure to the sun’s harmful ultraviolet (UV) rays increases skin cancer risk, which can be dangerous and even deadly. Suffering one or more blistering sunburns in childhood or adolescence more than doubles a person’s chances of developing potentially-deadly melanoma later in life. However, skin cancer is highly preventable, and adopting a complete sun protection regimen can drastically reduce skin cancer risk.
  • The UV Index: Scientist and medical experts have determined that ultraviolet radiation (“UV”) causes sunburn, skin aging, cataracts and skin cancer. To help individuals understand and respond to the potential hazard from UV, the UV Index was introduced in a number of countries in 1995/1996. In the U.S., it is published on a daily basis and provides an estimate of the maximum potential hazard from UV for the next day.

Climate Prediction Center of the National Weather Service

Interactive Weather Information Network (most reliably updated forecast)

National Weather Service: UV Index for 58 U.S. Cities

What you can do

There are many things parents and caregivers can do to keep children sun-safe, whether they are at camp, the beach or just in the backyard.

Children should practice safe sun care:

  • Wear children’s protective swimwear / clothing
  • Apply plenty of water resistant sun block on exposed areas whilst playing in the sun.
  • Keep your kids out of the sun between twelve and three in the afternoon when the sun is at its harshest.